John Orion Young is using blockchain technology to give art collectors a new way to interact with his work. When a piece is purchased, a smart contract automatically sets a new price for the next buyer, ensuring profit for the artist and transforming the buyer into an advocate to facilitate the next sale. Young plans to incorporate 3D/AR/VR viewing and a "JOYworld" virtual reality space in the future. This is one example of how blockchain empowers collectors to directly engage with the artist and have a stake in the life of a piece.